During the pandemic, providing value to our customers is critically important. Value is a word that has been so loosely used in recent times. So what does it really mean for business...
What type of business image do you want to portray: professional expert or DIY hobbyist? Look at your current website and all your social media profiles objectively; what image do those portray? Does that image match across all platforms? Does it match what’s in your...
It’s exciting to get your gig off the ground and tell the world about it! It’s your dream come true and with your own business you’ll have newfound freedom that’s not available when working a corporate job. But who exactly will benefit from hearing about your...
Social media is either the greatest invention or the biggest time suck, depending on your perspective. If you’re seeing results from your posts, such as lots of Likes, Shares, or Comments, then you’ll be in the “I Love Social Media” camp. Others who struggle because...